Sarah ButlerHow to choose the right social media platforms for your businessSocial media marketing can be a particularly effective tactic for small businesses, if well planned and executed as part of a wider...
Sarah ButlerWhat is a marketing strategy & do I need one for my business? The short answer is YES! If you want to achieve measurable results from your marketing efforts then you absolutely need to create a...
Sarah ButlerHow to present a consistent brand for your business onlineYou may have heard marketing folk talk about presenting a consistent brand online but what is it they really mean and how can you make...
Sarah ButlerUser Personas: it's not [about] you, it's [about] them! The starting point for any marketing strategy is to identify your audience and who it is that you are targeting. This sounds obvious...
Sarah ButlerShould I create a blog for my business? If so, how?To be clear I’m just talking about businesses here (not about creating and monetizing a personal blog). This is a question I get asked a...
Sarah ButlerWhat makes a good Instagram post? My 8 top tips I’m just about to launch a new #SocialMedia campaign for a client and I’ve been coaching him on what makes a good post. So I thought I’d...
Sarah Butler3 best practice tips for ‘connecting etiquette’ on LinkedInIs it just me or has the concept of connecting on #Linkedin changed recently? One thing I have always loved about LinkedIn is that it is...
Sarah ButlerWelcome to www.imsarahbutler.co.ukHi, I’m Sarah Butler and welcome to my brand spanking new website for my new consultancy firm. I am delighted to announce that I am now...