My Services
Simply put, I create marketing strategies which help businesses and brands to be more targeted online. My core expertise lies in Customer Segmentation, Online Branding and Content Marketing.
Strategic Marketing Consultancy
Putting the customer at the heart of everything you do online
Customer Segmentation
Know Your Audience
We will work together to define your target customers and really understand what motivates them to engage with you. We'll then use that learning to identify the best platforms to reach them on and to consider their online journeys and routes to conversion.
Online Branding
Be Consistent
Here I will review how your brand is presented and perceived online. We'll discuss your positioning, key messages and tone of voice ensure that what you are saying and how you saying it is consistent, representative of your brand and relevant to your audience.
Content Marketing
Join The Conversation
A well researched content strategy can be applied to all of your online marketing (including your website, blog, e-marketing and social media). We will identify your key content pillars and plan which content should be pushed out and when.
Sound good? Great then get in touch to arrange an initial consultation!
If you'd like to find out more about the ways in which I can work for you then click the 'Working with me' link below
I love a challenge
Does any of this sound familiar?
“We know what we do but we can’t seem to disseminate it down into a simple service offer which resonates with our audience.”
“Our services are just as relevant to a B2B or B2C client, in any sector and of any size. How can we narrow down who to target? And how the bejesus do we reach out to engage them?
“We are in such a crowded space, how do we cut through the noise, find a point of difference and stand out amongst our competitors?”
Yes?
I'm not surprised as these are some of the typical challenges businesses and brands may face if they don't have a formal marketing strategy in place. Don't worry, this is where I come in!