For Businesses

Marketing clarity, strategy and senior support when you need it.

When your marketing isn't delivering, it can be hard to know what's going wrong or where to focus.

I work with B2B business leaders to identify what's holding their marketing back and put a practical plan in place, providing strategic advice and support on a project or part-time basis.

Sarah Butler marketing consultant. Smiling blonde woman in a leopard-print blouse seated in a stylish home office

Marketing Strategy & Consultancy

Senior marketing expertise, without the need for a full-time hire. Sometimes you need someone to step back and look at what's really happening with your marketing. I look at the bigger picture, ask the questions that need asking and help you make better decisions about where to spend your time and budget.

01

Marketing Clarity Review

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Best for: Businesses that are investing in marketing but aren't seeing the results they expect.

From £950

What is it?
An independent review of your current marketing to understand what's working, what's not and why.

I'll look at your positioning, messaging, website and marketing activity, alongside available performance data and conversations with key people in your business.

What‘s in it for you?
You'll come away with a clearer picture of the issues and practical recommendations on what to tackle first.

02

Marketing Strategy & Roadmap

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Best for: Businesses that need a clear marketing direction and a plan they can actually follow.

From £2,950

What is it?
A marketing strategy built around your business goals, customers and commercial priorities.

We'll work through who you're trying to reach, what matters to them, how you should position your business and which marketing activities are worth investing in.

What‘s in it for you?
The result is a practical roadmap setting out what needs to happen, where to focus and how to measure progress.

03

Fractional Marketing Director

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Best for: Businesses that need senior marketing input but don't need a full-time Marketing Director.

From £1,200/month

What is it?
Regular access to experienced marketing advice and support.

I can help you review plans, challenge ideas, guide your marketing team or suppliers and keep activity focused on your business priorities.

What’s in it for you?
It's a flexible way to get a senior perspective and make more confident marketing decisions without adding another full-time salary.

Contact Me

Good marketing starts with understanding what's actually going on.

There's no point investing in another campaign, a new website or more content if you haven't worked out what needs fixing. My approach is straightforward: understand the problem, agree what needs to change and work out how to make it happen.

  • Through data analysis, direct customer conversations, and stakeholder interviews, we build an honest picture of what’s actually holding your pipeline back.

  • We translate those findings into a marketing strategy and a clear, prioritised roadmap, so you know what to tackle first and your budget isn't spread thin.

  • We turn the strategy into action. I support your in-house team, manage your agencies, and ensure the work actually gets done.

Marketing Projects & Delivery

If you need help putting your plans into practice, I can also support specific marketing projects. I work directly on strategy, planning and content, bringing in trusted specialists where a project needs additional design or technical expertise.

Smiling woman placing a sticky note on an ideas board labeled “Ideas for Impact” with goals to simplify, scale, innovate, and collaborate.

  • Best for: Businesses that need clearer messaging and better content but don't have the time or resources in-house.

    What will you get?
    Website copy, articles and thought leadership that explain what you do, communicate your expertise and speak to the people you're trying to reach.

    I focus on understanding your business and audience first, so the content has a clear purpose rather than simply filling a content calendar.

  • Best for: Businesses with an outdated website, unclear messaging or a site that isn't doing its job.

    What will you get?
    Support with the whole website project, including understanding your audiences, planning the site structure, developing content and managing the build through to launch.

    I work with a trusted developer on the technical delivery, keeping the project focused on what your website needs to achieve for your business.

  • Best for: Businesses using HubSpot but struggling to make it work effectively for their marketing and sales teams.

    What will you get?
    A review of how you're using HubSpot, where your processes could improve and whether your CRM is supporting the way your business actually works.

    I can help with CRM planning, customer journeys, marketing processes and aligning your sales and marketing activity.

  • Best for: Businesses and senior leaders who want to be more visible on LinkedIn but struggle to find the time.

    What will you get?
    Practical support with LinkedIn content, company page management and ghostwriting for senior leaders.

    The focus is on sharing useful ideas, communicating your expertise and maintaining a consistent presence without adding another job to your week.

Book a Discovery Call

The Challenge

Smiling blonde woman working on a laptop at a desk with coffee and a notebook

As your business grows, you need more senior strategic direction, but justifying a full-time, six-figure hire isn't always easy.

For growing B2B businesses, it’s easy to get caught up in the day-to-day marketing tactics and lose sight of what’s actually working, where to focus, and whether the money being spent is delivering results.

Woman working at a wooden desk beside a window, coffee mug, notebook, lamp, and potted fiddle-leaf fig plant

The Solution

I provide flexible, senior-level support when you need it, without the cost or commitment of a full-time hire.

I've worked as a Marketing Director, run a digital agency and advised businesses on their marketing strategy. That means I understand the big picture, but I also know what it takes to get things done.

I can step in to review your marketing, develop a strategy, support your team or help get an important project moving. You will get straightforward advice, an experienced perspective and practical support focused on what your business actually needs.

Get In Touch

If you're interested in working with me, complete the form with a few details about your project. I'll review your message and get back to you within 24 hours.

Prefer to speak to me?
No problem. Book a discovery call now.

Book a Discovery Call

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