Marketing expertise. Commercial thinking. No corporate fluff.

Smiling blonde marketing consultant in a black blazer gesturing during a meeting across from a client

I’m Sarah Butler, a marketing consultant helping business leaders and agencies make better marketing decisions that actually drive revenue.

Done properly, marketing drives measurable revenue. Focus on the wrong things, and it’s the fastest way to burn through valuable time and budget.

Backed by 20 years’ experience, I help you cut through the noise, pinpoint what isn’t working, and put a clear, commercially focused plan in place to fix it.

See My Services

Marketing from
every angle.

I’ve sat on both sides of the table.

I know first-hand the commercial pressure behind every marketing pound you spend and that marketing only works if it directly supports your sales pipeline, your customer relationships and your bottom line.

  1. Agency Leader: Client Services Director and MD of a London UX agency, leading client service, project delivery, team growth, and new business. I know how work gets scoped, delivered, and priced.

  2. In-house Director: BD & Marketing Director for a leading commercial interiors firm, carrying real responsibility for pipeline, lead generation, and revenue impact.

  3. Independent Advisor: Strategic counsel to UK founders, MDs and growth agencies, delivering experienced, objective guidance focused purely on what your business needs to grow.

Contact Me

20+
Years Experience

Commercial Experience
Marketing built around pipeline, customer acquisition and sales alignment, never vanity metrics.

100%
Objective

Independent Advice
No large delivery team to keep busy. Just honest, experienced advice focused on what your business actually needs.

3
Distinct Angles

Balanced View
The clarity of an advisor, the context of an in-house director, and the operational know-how of an agency leader.

Beyond the Day Job

Punting on the River Cam beneath a stone bridge in Cambridge, England, surrounded by lush gardens and historic buildings.

Home is rural Cambridgeshire, where I live with my husband and two children.

Family comes first for me, and working flexibly means I can do great work for my clients while still being there for my children. It's a balance I value, and one that many of the founders and agency leaders I work with understand.

Outside work, I love swimming, running (not as often as I should!), catching up with friends and planning our next family adventure. Major highlight so far was being able to take the kids on safari, as well as hand line fishing in Kenya.