I'm Sarah Butler, an independent marketing consultant based in Cambridgeshire, UK.

I take your privacy seriously and am committed to handling your personal information responsibly and transparently.

This Privacy Policy explains what information I collect when you visit my website, contact me, book a discovery call or work with me, how I use it and your rights under UK data protection law.

1. Who is responsible for your data?

Sarah Butler is the data controller for personal information collected through this website and in connection with my independent consultancy services.

If you have any questions about how your information is handled, you can contact me at:

Sarah Butler
Email: hi@imsarahbutler.co.uk
Website: www.imsarahbutler.co.uk
Location: Kimbolton, Cambridgeshire, UK

2. What information do I collect?

I may collect personal information when you:

• Complete a contact or enquiry form on my website.

• Book a discovery call or meeting through Calendly.

• Contact me directly by email or telephone.

• Enquire about or engage my consultancy services.

• Visit and interact with my website.

Depending on how you contact me, this information may include:

• Your name, email address and telephone number.

• Your business name and job title.

• Information about your business, project requirements, budget and preferred start date.

• Meeting details and information you provide when booking a call.

• Correspondence and information shared during our working relationship.

• Technical information about your website visit, such as your IP address, browser type and website activity, where collected.

I only ask for information that is relevant to your enquiry or the services I provide.

3. How do I use your information?

I use personal information to:

• Respond to enquiries and requests for information.

• Arrange and manage discovery calls and meetings.

• Discuss potential projects and consultancy services.

• Prepare proposals, quotations and agreements.

• Deliver consultancy services to clients.

• Manage client relationships and business administration.

• Maintain appropriate financial and business records.

• Understand and improve my website's performance, where analytics are enabled.

I do not sell your personal information to third parties.

I will not automatically add you to a marketing mailing list because you have completed an enquiry form or booked a discovery call.

4. My legal basis for using your information

Under UK GDPR, I must have a lawful basis for processing personal information.

Depending on the circumstances, I rely on:

Legitimate interests

To respond to business enquiries, communicate with prospective clients, maintain professional relationships and manage my consultancy business, where these interests are not overridden by your rights and freedoms.

Contractual necessity

To take steps at your request before entering into a contract or to fulfil an agreement for consultancy services.

Legal obligations

To comply with applicable legal, tax and accounting requirements.

Consent

Where consent is required, such as for certain optional website cookies, analytics technologies or marketing communications.

Where I rely on consent, you can withdraw it at any time.

5. Contact forms and enquiries

My website is hosted by Squarespace, which also processes information submitted through my contact forms.

When you submit an enquiry, I use the information you provide to understand your requirements and respond to your message.

I may contact you by email or telephone to discuss your enquiry, arrange a meeting or provide information about the services you've asked about.

I use Google Workspace to manage my business email correspondence.

Your information will not be used for unrelated marketing purposes without an appropriate lawful basis.

6. Booking meetings through Calendly

I use Calendly, a third-party scheduling service, to allow visitors to book discovery calls and meetings.

When you book a meeting, Calendly may collect information such as your name, email address, meeting preferences and any additional details you choose to provide.

This information is used to arrange and manage your booking and communicate with you about the meeting.

Calendly processes information in accordance with its own privacy arrangements.

You can read more in Calendly's Privacy Policy.

7. Website analytics and cookies

My website is hosted by Squarespace, which provides website functionality and analytics tools.

I may also use Google Analytics to understand how visitors use my website, including which pages are viewed and how people navigate the site.

This information helps me understand website performance and identify opportunities for improvement.

Where consent is required, optional analytics cookies and similar tracking technologies will only be used with your permission.

My website provides cookie consent controls through Squarespace, allowing you to manage your preferences.

For more information, please see my separate Cookie Policy.

8. How is your information stored and protected?

I take reasonable steps to keep your personal information secure and protect it against unauthorised access, loss or misuse.

Information may be stored or processed using trusted services, including:

• Squarespace: Website hosting and contact form submissions.

• Google Workspace: Business email and correspondence.

• Calendly: Meeting scheduling and booking information.

• Google Analytics: Website usage information, if enabled.

I use appropriate security measures, including password protection and access controls, and limit access to personal information where possible.

No method of electronic storage or transmission is completely secure, but I take care to use reputable services and handle information responsibly.

9. Sharing your information

I do not sell or rent your personal information.

I may share information with trusted third-party service providers where necessary to operate my website, manage bookings, communicate with clients or deliver consultancy services.

These include Squarespace, Google Workspace, Calendly and, if enabled, Google Analytics.

I may also share relevant information with professional advisers or specialist service providers where necessary for legitimate business purposes.

Where third parties process personal information on my behalf, I take reasonable steps to ensure appropriate data protection arrangements are in place.

I may also disclose information where required by law.

10. International data transfers

Some of the third-party services I use may process or store personal information outside the UK, including in the United States.

Where personal information is transferred internationally, I take steps to ensure that appropriate safeguards are in place, in accordance with UK data protection requirements. These may include applicable adequacy arrangements or approved contractual safeguards.

You can contact me if you would like further information about the safeguards relevant to your personal information.

11. How long do I keep your information?

I only keep personal information for as long as reasonably necessary for the purpose for which it was collected.

• Enquiries and prospective clients: Information submitted through contact forms, emails or discovery call bookings will generally be retained for up to two years after our last contact.

• Client information: Correspondence, project information and relevant business records may be retained for up to six years after our working relationship ends, where necessary for legitimate business or legal purposes.

• Financial records: Invoices and accounting information will be retained for the periods required by applicable tax and accounting legislation, generally six years.

• Website analytics: Information collected through website analytics tools will be retained in accordance with the settings and retention periods of the relevant platform.

I may retain information for longer where required by law or where necessary to establish, exercise or defend legal claims.

When personal information is no longer needed, I will securely delete or anonymise it.

12. Your data protection rights

Under UK data protection law, you have rights relating to your personal information.

Depending on the circumstances, these may include the right to:

• Request access to the personal information I hold about you.

• Ask for inaccurate information to be corrected.

• Request that your information is deleted.

• Ask me to restrict how your information is used.

• Object to certain types of processing.

• Request the transfer of your information in certain circumstances.

• Withdraw consent where processing is based on consent.

You have the right to object to processing based on legitimate interests and an absolute right to object to the use of your personal information for direct marketing.

These rights are subject to applicable legal conditions and exceptions.

If you'd like to exercise any of these rights, please contact me at hi@imsarahbutler.co.uk.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

You can find more information at www.ico.org.uk.

13. Social media and external links

My website includes links to my LinkedIn and Instagram profiles.

If you follow these links, you will leave my website and the relevant platform's privacy policy will apply to your use of its services.

I am not responsible for the privacy practices of external websites and recommend reviewing their privacy policies before providing personal information.

14. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my website, business activities or legal requirements.

Any changes will be published on this page, together with an updated revision date.

15. Contact

If you have any questions about this Privacy Policy or how your personal information is handled, please get in touch.

Sarah Butler
Independent Marketing Consultant
Email: hi@imsarahbutler.co.uk
Website: www.imsarahbutler.co.uk