Marketing Strategy. Sorted.

Senior marketing strategy, clarity and direction for ambitious B2B businesses.

Hi, I'm Sarah. I help businesses understand what's holding their marketing back, identify where the real opportunities lie and develop practical strategies that really deliver results.

Whether you need a fresh perspective, a clear marketing roadmap or experienced support to put plans into action, I work with you on a flexible, project or part-time basis.

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No fluff. No jargon.

Just clear thinking, practical advice and senior support to move things forward.

I help businesses get to the heart of their marketing problems, whether that's unclear positioning, an underperforming website, disconnected marketing activity, wasted budget or a lack of strategic direction.

Once we know what's not working, we can work out what needs to change and put a plan in place to fix it.

For agencies, I also provide senior strategy and client leadership on complex digital and marketing projects.

For Businesses
For Agencies

Clarity changes everything.

Sometimes you just need someone to step back and look at the bigger picture.

A fresh perspective can help you see what’s getting in the way and how to focus your time and budget where it matters most.

Book a Discovery Call
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From driving brand revenue to scaling agency firepower, here’s how we can work together.

1. For B2B Businesses

Marketing clarity, strategy and practical support.

When your marketing feels busy but isn't delivering the results you need, I help you understand what's working, identify what's missing and build a practical plan for growth.

From marketing reviews and strategic planning to senior support and digital projects.

Business Services

2. For Agencies

Senior strategy and client leadership on demand.

Need experienced support for a pitch, discovery project or complex client relationship?

Having led a 33-person digital agency, I can step into your team to lead strategic thinking, stakeholder engagement and client delivery.

Agency Services

Hear it from my clients…

  • "Sarah is an extremely personable client director. She caters, considers and pre-empts all digital campaign needs and is full of practical and pragmatic advice stretching over KPI's, media and user experience. A pleasure to work with, which I hope continues in to the future."

    Andy Holford, former Head of Digital & CRM, L’Oreal

  • "I cannot recommend Sarah enough for digital and social strategy and customer experience. At Digital Mums, she supported hundreds of SMEs with social strategy and used her UX skills to stress-test our learning content and course design to ensure a great customer experience. She is a pleasure to work with and great fun, too!"

    Kathryn Tyler, Founder, Digital Mums

  • "Sarah constantly demonstrates real value to our team. She is enthusiastic and supportive to all those around her. Sarah has an incredibly friendly yet professional approach to work. Hugely knowledgeable in the world of social media and marketing, I would highly recommend her to any businesses."

    Sarah Forde, Online Business Manager

  • "Sarah oversaw the redesign of our website. She understood our brief very quickly and was able to turn our broad ideas into a finely-honed design that was high on usability as well as style. She made sure she understood our business objectives at the start of the project, and her work contributed directly to the extraordinary revenue growth the site achieved after the redesign."

    Mike Hewitt, CEO, Adaugeo Media

  • "Sarah worked with us on the entire marketing process, through to launch and beyond... she helped us to identify customers, key messages, tone and online branding. I wouldn’t hesitate to recommend Sarah to anyone."

    Richard Harris, Founder, Onyx

  • "Sarah led us through a digital transformation... her work culminated in a user-centric, conversion-focused website. She has a rare ability to translate client requirements into the needs of online customers. I would not hesitate to recommend her to anyone needing senior-level strategic marketing input."

    Steve Rowland, MD, eXceeding

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Why work with me?

I've seen marketing from both sides of the table.

I've been a marketing director responsible for delivering business growth, an agency managing director responsible for clients, teams and commercial performance, and a consultant helping businesses navigate complex marketing challenges.

That experience means I understand the big picture but I also know what it takes to get things done.

  1. Commercial focus: Marketing should support your business objectives, not just generate activity. At COEL, I helped deliver a 60% increase in digital marketing leads through a wider programme of brand and digital improvement.

  2. Strategy grounded in reality: From customer research and positioning to digital transformation, I focus on understanding the real problem before recommending a solution.

  3. Experienced, flexible support: I work directly with you and your team, bringing senior-level experience to specific projects or ongoing challenges without the commitment of a full-time hire.